The hidden cost of a slow storefront

A slow storefront asks customers to wait before they have a reason to trust you. Begin by measuring your mobile experience with PageSpeed Insights, then inspect the largest images, third-party scripts, and theme assets. Prioritize changes that affect real shopping journeys. Compress product imagery without losing detail. Remove apps you no longer use. Test collection pages and product pages, not just the homepage. After each change, measure again. A clean technical foundation supports both search discovery and a more confident path to purchase.